News from the Front Porch.


CASE STUDY: Action Plan OK
April 30, 2012 by admin

Action Plan OK is group dedicated to enhancing Oklahoma’s economic, social, and political future through supporting pro-business, investment-oriented, free market legislation designed to positively impact the state’s economic well-being.

In 2009 there was tort reform legislation in the Oklahoma House of Representatives supported adamantly by Action Plan OK. There were 20 legislators who were undecided on this important legislation . While the opposition (The Trial Lawyers) was organizing ways to persuade members, Action Plan OK recruited Front Porch Strategies and their patch through phone technology to help persuade the undecided legislators to vote in favor of tort reform.

Front Porch Strategies targeted constituents in those 20 districts and sent out automated calls giving constituents the opportunity to be patched through to their legislators. The result was that hundreds of constituents in each district got to speak to their state legislators and ask them to support tort reform.

The outcome was a resounding success for Action Plan OK because 85% of the targeted legislators voted for tort reform, and the legislation passed overwhelmingly in the Oklahoma House of Representatives.



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