At Front Porch Strategies, we use state-of-the-art identification (ID) techniques that allow clients to hone their target audience and create top-of-mind awareness among constituents, and build a terrific database of constituent issues and concerns for official offices.
An ID project is essentially a poll with a limited number of questions (usually just one or two) to a very broad audience.
The resulting information can be used to pinpoint constituents who feel strongly about particular issues or programs, and allow your office to be more productive and on-target with your communication with these individuals.
In addition, Constituent ID projects allow you to create targeted mailing universes that will save your office money. Franking budgets are getting squeezed, and the more targeted your approach to your communications efforts (especially in the mail), the further your dollars will go!